Case Study Houston Methodist
Founded over a century ago, Houston Methodist grew quickly from a small local hospital in what was then the swampy backwater of Houston, Texas, into an internationally renowned academic medical center that has hosted royalty, appeared on the cover of Life magazine, and attracts patients from around the world.
With its centennial celebration on the horizon, Houston Methodist invited us to create a suite of bold creative assets that would honor the institution’s remarkable journey and help craft its vision for the century ahead.
Since its founding, Houston Methodist’s recipe for success has been simple – combine cutting-edge research and technology with the relentless Houston spirit and ambition that built the Astrodome and put a man on the moon.
For the celebration's signature feature, we leaned into one of our guiding principles: the story is not just content. We designed and developed a fully customized 60-foot interactive “Centennial Wall” in the lobby of the Walter Tower in the Texas Medical Center. As one of the world's largest touch-and-motion-tracking walls, it featured a rich collection of interactive experiences that tell the story of Houston Methodist’s 100 years of leading medicine.
Video played a central role in bringing Houston Methodist's story to the public. We produced a feature-length documentary tracing the hospital's rich history, capturing the triumphs and tragedies, hidden stories, humorous anecdotes, and inspiring moments since its founding. Alongside it, a five-part series profiled the game changers: the innovators and caregivers whose vision and dedication helped shape Houston Methodist into a leading academic medical center.
Once the centennial celebration ended, we got to work helping Methodist define and communicate its next big idea: The Hospital of the Future. This started with the establishment of The Center for Innovation (also known as the Tech Hub), showcasing the future of medical technology through a user-guided immersive experiential tour. We transformed a dated hospital floor into a state-of-the-art hub through a cohesive visual identity, wayfinding and graphics package, interactive portal and mobile experience, and video storytelling around the latest medical technology advancements connecting patients' in-hospital and home journeys.
In tandem, we worked with the CEO and Chief Innovation Officer to draft presentations for leadership to give as keynotes at prestigious healthcare conferences ViVE and HLTH. These visually dynamic showcases enabled Houston Methodist to demonstrate how it sits at the forefront of healthcare innovation. As the first major culmination of its vision for the second century, it opened Houston Methodist Cypress in 2025, the first large-scale smart hospital.
